Adecco Report Predicts Tough Future for Recruiters
Learn what's in store for the future of recruiting and how you can be prepared

Small Companies Have Much to Offer Employees
Learn how to market your small company to talented job seekers

Jake on the Job
Learn how to use keywords in your job postings

Using Keywords to Make Your Job Postings More Visible

Many JobsInPA.com job seekers use keywords as their only search criteria to find jobs. In order to get your job found by the most job seekers, be sure to include as many keywords as possible in your job postings. Within the text of your posting, be sure to include relevant industry terms, abbreviations (and the full term), and any other words that job seekers may use to find a posting like yours. The more keywords you use, the more job seekers will find your ad.

If you think finding qualified candidates is already a challenge, expect that trend to continue for the foreseeable future – according to a recent study by Adecco Staffing North America. The prospect of retiring Baby Boomers, combined with the fact that people change jobs more often, mean that it’s going to get harder to find qualified people, and harder to keep them once you hire them.

Everyone has heard that the Baby Boomers are on the verge of retirement, but what does it really mean for you? Nationally, over the next 15 years, over 70 million Baby Boomers (those born 1946-1964) will reach retirement age. And due to the fact that the U.S. birthrate has steadily decreased, there will not be enough new workers entering the workforce to fill those positions. In fact, new workers will only fill 57% of the positions vacated by Boomers. Read more.

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Large companies don’t have all of the advantages when it comes to hiring the most talented employees. Market your “smallness” and the benefits that go along with it to attract talented employees who are looking for exactly what you have to offer.  Here are the top 3 advantages that small companies often have over their larger competitors:

1. The personal touch. Having a smaller staff means that there is more interaction between your employees and senior management, better communication, and less bureaucracy. Does the president of the company have an open-door policy for all employees? Are birthdays celebrated by all staff? Does the entire company work collaboratively and receptively? These are huge selling points that you should advertise in your job postings.

Read more.